Wonolo (stands for Work. Now. Locally.) is an on-demand staffing platform for businesses to fill their immediate hourly or daily labor needs. We solve the last mile staffing problem for FORTUNE 500 companies as well as small-to-medium businesses (think Coca-Cola merchandising, eCommerce fulfillment, event staffing, hotel housekeeping, etc). Wonolo allows companies to manage unpredictability by augmenting their existing labor force with hourly to daily Wonoloers who can work immediately and do the job.
The two of us have many differences such as fashion sense and levels of chivalry, but many things in common, as well. For example, we went to the same small high school in New Hampshire (which we only discovered many years later). As teenagers, Yong left Asia for America, and AJ left America for Asia.
The most relevant commonality is that we both have wives who are incredibly talented, smart, and beautiful. Linda and Toshimi both put their promising careers on hold because they decided to spend more time with our young children (coincidentally, we both have only daughters). We also saw many other stay-at-home parents doing the same, many of whom struggled to find flexible work around more pressing priorities. Meanwhile, we noticed that many companies were increasingly required to manage a variable demand with a constant workforce. As a result, an unexpected peak in demand or a surprise no-show employee would cause companies to scramble to find additional workers immediately, but there was no effective way to do so.
The pairing of these two separate problems was the spark that lit Wonolo (Pronounced as woh-KNOW-loh). Inspired by how technology was being utilized to solve variable/constant (e.g., Nest Thermostat) or supply/demand (e.g., Uber) situations, we believed we could leverage technology to create a flexible workforce to solve unpredictability in business. Backed by The Coca-Cola Company through the Innovation Accelerator program, we were able to get Wonolo off the ground and into market in December 2013 in the San Francisco Bay Area.
Our vision is for people to find work whenever, wherever and for whomever they want, and for companies to fill immediate needs with great people doing a great job, all within a moment's notice.