CASE STUDY

The challenge

Access on-demand workers to help fill a variety of event jobs with little lead time.

The result

  • Found flexible workers for all types of jobs
  • Significantly reduced cost of staffing
  • Relieved stress from full-time employees

Based in San Francisco, SoMa StrEat Food Park is culinary creativity and the independent spirit at its best. The venue features a rotating lineup of food trucks and events.

Since 2015, SoMa StrEat Food Park has been working with Wonolo to staff larger scale events at its vibrant space. Prior to using Wonolo, the team faced a shortage of labor when hosting its events, which were time- and labor-intensive. They frequently relied on informal networks of friends, friends of friends, acquaintances, and family. However, the team realized that this approach was inefficient and not a reliable long-term solution for event staffing.

They had reached a point where they were running out of people to contact and sometimes held events without sufficient staff. With Wonolo, the venue is able to access flexible workers whenever they’re needed – for day or hourly jobs.

One example was the venue’s annual crab feed, one of its biggest events of the year. In terms of execution, all-you-can-eat events can be quite complicated. There are challenges with not having enough hands to do the work and ensuring that there’s a streamlined assembly line. “I was amazed that within seconds, we had people willing to do these jobs,” said Special Events & PR Coordinator Reilly Brock.

100%

average job fill rate

4.75

average Wonoloer rating

8

minutes average fill time

The experience was extremely straightforward from the first time. The agility and flexibility of Wonolo keeps us coming back. It’s reliable and scales for the type of needs that we have.


Reilly Brock
Special Events & PR Coordinator